Cubitts Founder, Tom Broughton

By Antony Hawman  
| 6 October 2021

Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders. 

Tom Broughton launched Cubitts from his kitchen table on Cubitt Street in London’s King’s Cross in 2013, with a mission to become the finest spectacle company in the world.

Having started selling online, it wasn’t long before Broughton opened the first Cubitts store on Soho’s Marshall Street in 2014, and other London stores swiftly followed.

He signed for Cubitts’ first store outside of London, in Brighton, literally as the pandemic struck in March 2020.

With one-to-one service and physical retail so important for the brand, the pandemic and subsequent forced store closures during the various lockdowns spelled a very tough 18 months.

But Broughton and his team got through it, and during the summer Cubitts opened another store in Cambridge, with other key cities now on the radar.

As well as offering a curated range of spectacle shapes in every store, Cubitts offers customers made-to-measure and bespoke services that allow them to have existing frames made to their exact measurements, or to design their own entirely unique frames from scratch.

Also in the summer, with its own HERU technology, the revolutionary Cubitts app launched in Beta with the aim to solve the number one problem facing spectacle wearers; finding frames that fit perfectly.

The app scans and creates a 3D model of a customer’s face with detailed optical measurements. It’s a real gamechanger, with a full-on launch due soon. Broughton talks us through it all with a clear passion.


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