Claus Lindorff began his career in finance in London before moving into advertising in Paris where he founded BETC Luxe – an agency specialising in fashion and luxury brands with clients including Louis Vuitton, Giorgio Armani, Jil Sander and Lacoste. Then, in 2012, he created his own brand, Ron Dorff, starting out with just five basic pieces which combined Swedish design and functionality with French style.
The brand’s statement Tees and sweats have been popular from the start, but upgrading menswear staples across sportswear, loungewear and underwear have been the real key to Ron Dorff’s growth, and now Lindorff says they are taking their swimwear offer to another level, as well as launching sunglasses with TBD Eyewear from Milan and hand sewn espadrilles with Bayona from the Basque region – just in time for spring. In this episode of the In Conversation podcast, he tells TheIndustry.fashion Contributing Editor Tom Bottomley all about the past and what lies ahead.
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