Commercial visionary and pioneer of ground-breaking ecommerce solutions, Chris Griffin, and his Lifestyle Retail Group (LRG), acquired Secret Sales in March 2020. The aim was to move the business from an antiquated members-only flash sales website to a dedicated premium non-full price ecommerce marketplace for fashion, beauty and homeware - where brands can retain control of price, inventory and branding, while maintaining positive brand equity.
In September 2022, Puma made Secret Sales its first non-full price UK marketplace partner, while Kurt Geiger was also on-boarded at the tail end of 2022.
Griffin, well known for once transforming and supercharging Superdry’s ecommerce business, talks Tom Bottomley, Contributing Editor, through his past and plans for the future.
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