PODCAST: Seraphine Founder, Cécile Reinaud

Welcome to the latest episode of our Podcast series “In Conversation” where we bring you inspiring stories, retail insights and conversation from fashion’s most influential business leaders. 

Tom Shearsmith, TheIndustry.fashion’s News & Features Writer, speaks to Cécile Reinaud Founder of Seraphine the fashion-forward maternity brand favoured by the Duchess of Cambridge.

In 2018, Seraphine turned over €26m and now, in 2020 the brand has a strong global footprint with a website in seven languages and 10 different currencies. Its retail stores grace the world’s major cities including New York, Paris, London, Dubai and Hong Kong plus a strong wholesale business with leading stockists including John Lewis.

In this episode, Cecile talks to us from her office – it’s a rare treat for her to be there due to the pandemic – and tells us about the beginning of her career, which started in advertising, her move to fashion and how she’s running her business in the post-lockdown world.

 

 

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