Dune London opens new flagship store in London’s Broadgate

On the first day of non-essential stores reopening following Lockdown 2, Dune London has opened a new flagship store at 100 Liverpool Street, Broadgate, London – by Liverpool Street station.

The 1,650 sq ft store has the brand’s full men’s, women’s and accessories collections. An “eye-catching” suspended ceiling feature is apparently designed to be a “fun Instagram moment”, where customers will be able to view and photograph the “hero products” on the suspended display.

Large video screens are showcasing campaign imagery, and brand messages will be updated remotely on a regular basis.

Dune London’s chairman, Daniel Rubin, said: “We are excited to be opening our flagship store in this amazing new development. We would prefer to be opening in a less challenging retail environment, but we are confident that in the months to come it will be a huge success.”