Welcome to the latest episode of our Podcast series “In Conversation” where we bring you inspiring stories, retail insights and conversation from fashion’s most influential business leaders.
Jeff Abrams founded Rails in 2008 with no technical background in fashion but a strong entrepreneurial spirit. He launched the business with a single hat and since then, has evolved it into a leading lifestyle brand, famed for its relaxed take on shirting with a super luxe, almost cashmere feel.
Sold in over 40 countries by more than 1,500 retailers including some of the world’s most coveted doors – Net-a-Porter, Selfridges, Bloomingdales and Harvey Nichols, Rails has generated more than $500 million at retail to date.
It’s no surprise Rails has a huge celebrity following and is worn by Gisele Bundchen, Beyonce, Kate Moss, Kendall Jenner, Alessandra Ambrosio, Leonardo Di Caprio and Matthew McConaughey plus many more.
Jeff tells Lauretta how the brand has been managing the COVID-19 crisis and how it has supported its retailers during this turbulent time. He also tells us about his journey so far and why he’s just as energised by Rails now, as he was when he first started out.
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