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Phase Eight and Hobbs join forces in upsized store at Merry Hill

Chloe Burney
14 August 2023

Sovereign Centros has announced that sister brands, Phase Eight and Hobbs, are relocating and upsizing their existing Merry Hill stores.

The premium womenswear brands will be situated together in a new 6,000 sq ft retail unit.

Phase Eight’s offering will include its comprehensive selection of women’s designer fashion, including special event wear and workwear across sizes 6-26. Hobbs’ extensive collection of luxury womenswear, footwear, accessories, and jewellery will also be on offer.

Alistair Winning, Asset Manager at Sovereign Centros, commented: "Phase Eight and Hobbs recommitting to Merry Hill, through this relocation into an upsized unit, is another sign of the value that leading retailers place on being here.

"It’s not only important to us that we welcome new brands, but also ensuring that we are providing the highest quality offer with our existing tenants too; helping them become successful operations and long-term stakeholders within Merry Hill."

The new sister stores will open adjacent to the recently launched Vanilla. There are now over 30 brands that have renewed or upsized within the destination since the start of last year.

Caraline Money, Global Group Retail Director at TFG Brands, added: "It is hugely exciting for us to announce that we will be opening our new Phase Eight and Hobbs locations in Merry Hill later this year.

"Merry Hill is a perfectly positioned key regional location, so it was a natural next step to expand our existing space here, in order to continue to provide visitors with our specialist selection of premium womenswear."

Earlier this year, Nike Unite, the community-focused branch of Nike, opened at Merry Hill, one of the UK’s top 10 retail and leisure destinations. The launch marked a regional debut for Nike Unite, as well as the first for the Nike Unite concept to launch in a shopping centre.

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