Tranoï has joined GL events Group, already a 49% shareholder of the Première Vision group, strengthening the company’s fashion division as the events and trade show formats hit choppy waters amid the coronavirus pandemic.
The Paris sector’s two major players are therefore moving closer together with the plan for a “synergistic roll out of complementary services and events,” creating a unique hub of physical and digital events to meet the market’s new challenges.
Fashion textile show Première Vision shares a common thread with the Tranoï Paris fashion fair, though both have operated at different stages in the sector, until now. A statement reads: “The combined expertise of the Tranoï and Première Vision teams provides an unprecedented synergy to develop and implement new projects to meet the challenges facing the fashion industry.”
Tranoï shows will henceforth be operated by Tranoï Events, a 90%-owned subsidiary of GL events Exhibitions, of which Boris Provost is the managing director and 10% shareholder.
Provost said: “We are delighted to join the GL events Group and for this closer relationship with Première Vision. Our goal was to work with established partners who could provide complementary expertise to collectively develop our offer of services.
“GL events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade show experts will help us develop ambitious transversal projects and provide an innovative offer of services for the entire market. I would also like to thank the Tranoï teams for their commitment, as well as all the partners who supported us during our search for new shareholders.”