GANNI enlists Rubi’s carbon-made yarn in new pilot project

Yesterday, at the Global Fashion Summit in Copenhagen, symbiotic manufacturing company Rubi, and contemporary luxury fashion brand GANNI, announced a co-created yarn that is carbon-made as the Danish brand makes further strides in its aim of creating climate neutral garments. 

Earlier this year, Rubi announced its partnership with GANNI to pilot a project with the material made from carbon. This latest announcement marks phase two of the pilot partnership between both brands, where the ambition is to create fashion-led garments from Rubi-made CO2 fabric.

GANNI founder Nicolaj Reffstrup, commented: “We are excited to be working with Rubi on this exciting fabric development. The ultimate goal has always been to be able to create a truly climate neutral product. With Leila and Neeka’s technology driven by carbon sequestration - literally subtracting carbon from the atmosphere and making a material out of that - we are one step closer to that goal.

“Fabric innovations, like Rubi, will play a crucial role in getting fashion to the point of decarbonisation, but for this to happen brands need to place bets, take risks and invest in innovations.”

Both brands have now presented the first yarn samples made of materials derived from carbon sequestration. The process was inspired by photosynthesis and how trees breathe in CO2.

Rubi uses biochemical processes powered by enzymes at an industrial scale to “eat” carbon emissions thus creating carbon-derived, resource-neutral marerials.

GANNI will be the first fashion brand to trial fabrics made with Rubi’s patent-pending technology. This will be achieved through a blend of 20% Rubi cellulose yarn and standard industry cellulose.

The collaboration is part of GANNI’s Fabrics of the Future program, an in-house programme dedicated to researching and developing materials that will help inform ‘a more circular and lower impact fashion industry’.

Leila Mashouf, CTO and
Neeka Mashouf, CEO, Rubi

CEO and Co-founder of Rubi Labs, Neeka Mashouf, added: “We created Rubi to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet – starting with fashion, which is the third most CO2-polluting supply chain on the planet.

“When thinking about who we wanted to team up with to make the first-ever materials using our technology, GANNI was the obvious choice. GANNI has been instrumental in helping us to bridge the relationship between brands and manufacturing partners in order to build a future where entire manufacturing plants can truly be reinvented, starting with our upstream carbon-negative textile technology.”