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British Fashion Council to address sustainability at Expo 2020 Dubai

Tom Shearsmith
24 February 2021

British Fashion Council's CEO Caroline Rush is one of the headline speakers announced for a program of events exploring the future of fashion and retail, taking place in the UK Pavilion at Expo 2020 Dubai.

The UK's participation theme for Expo 2020 Dubai is ‘Innovating for a Shared Future’. Through a series of talks, exhibitions, interactive digital displays, workshops, performances and experiences, the event considers how the global fashion industry can evolve to address a range of challenges which have been raised during recent editions of London Fashion Week.

The five days of activities will include a two-day summit bringing together some of the most influential minds in the industry to discuss solutions to these issues while a series of podcasts and online videos will allow audiences from around the world to virtually experience the programme.

Issues due to be discussed include climate change, sustainability and waste, social responsibility and ethical fashion, the impact of technology on the sourcing, design, manufacture and supply of clothes, and the retail experience of the future.

Speakers announced today are Caroline Rush, CEO, British Fashion Council; Orsola de Castro, Founder and Global Creative Director of Fashion Revolution; John Andrews, Founder and Chair of IORMA – The Global Consumer Commerce Centre; John Rainford, Vice Chair, Transformational Thinking of IORMA; and Dr Claire Lerpiniere, Senior Lecturer in Textile Design at De Montfort University.

UK Pavilion Dubai Expo 2020

Throughout the week visitors to the UK Pavilion will be able to experience interactive activations, exhibitions and showcases that bring the very best of UK Fashion to the World Expo.

Caroline Rush, CEO, British Fashion Council, said: "The British Fashion Council is committed to working with the industry in its efforts to become more circular and through its Institute of Positive Fashion, brings together expertise, innovation and ideas to accelerate change. Expo 2020 Dubai is a fantastic platform to discuss these issues and turn them into actions.”

All events will be hosted in the UK Pavilion, designed by brand experience specialists Avantgarde with British artist and designer Es Devlin, inspired by Prof Stephen Hawking’s 'Breakthrough Message’.

Laura Faulkner OBE, UK Commissioner for Expo 2020 Dubai, added: “The UK Pavilion at Expo 2020 Dubai will provide a platform for our fashion industry to showcase their talent and work with partners from around the world to explore solutions to global challenges.

With exports reaching £11.9 billion, the UK’s fashion sector is world-renowned and continues to be at the forefront of innovation. These discussions and the thought-provoking exhibitions will provide a glimpse of a more ethical and sustainable future for fashion, enabled by new technology, close international collaboration and pledges to reach net zero by 2050.”

The first World Expo to be held in the Middle East, Africa and South Asia region, Expo 2020 Dubai will open October 2021.

Further details and the wider UK programme of events will be announced throughout the year as the event grows closer.

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