Palace and Kappa collaborate on line of Alpine F1 merchandise

Ahead of the Las Vegas Grand Prix, Palace has announced the launch of 'Kappa Palace for Alpine F1’ – a collaboration collection of Alpine F1 merchandise designed by Palace and produced by Kappa.

Streetwear brand Palace and Italian sportswear brand Kappa will present their collaborative apparel collection at a pop-up in Las Vegas on 16 November and globally from 17 November.

The capsule is made up of 10 key pieces such as jackets, tracksuits, caps and more.

Palace commented: “We are so hyped to be kitting out BWT Alpine F1 Team’s car, drivers and pit crew for the Las Vegas Grand Prix: a street race at night in one of the most mental and beautiful places on Earth.”

Alongside the collection launch, the cohort of brands has released a campaign led by a high-octane film from director Femi Ladi. The campaign follows a Formula 1 driver as he wakes in a Las Vegas hotel room and rushes for the starting grid of the Vegas Grand Prix. The film features cameos from Palace riders Charlie Birch, Danny Brady, Kanin Garner, Jahmir Brown and Charlie Young.

David Gendry, VP of Alpine Sponsoring, Partnerships and Communications, said: “We are super excited to unveil this unique collaboration with iconic brand Palace together with our partner Kappa. It was a first for Alpine to work on such a co-project where trendy fashion meets sports brands so perfectly.

“The creative process and exchanges these past few months have been incredible and it is with great pride that we unveil a unique livery for the A523, inspired by the desert that surrounds Las Vegas. The team will also proudly wear the Palace Kappa for Alpine team kit this weekend.”