Omnes brings sustainable fashion to London in first-ever pop-up

Omnes, the climate-positive and accessible fashion brand, has today opened the doors to its first-ever pop-up shop on London’s Carnaby Street.

Omnes was founded in 2020 based on creating responsibly crafted fashion at a fair and attainable price point. Following the London-based brand’s success online, the pop-up has launched in tandem with the start of the festive season.

Offering its socially responsible customers their first opportunity to shop the brand in person, the 1,200 sq ft store is spread over two floors. It showcases both the AW23 collection alongside a capsule collection of in-store exclusives and planet-conscious festive wear.

Sustainability is built into the foundations of the new space, which will feature recyclable rails and hangers. This nods to the brand's 100% recycled polyester cult-slip dress, named the Riviera. The store will also feature a dedicated area for the Omnes Recycling Program to help customers responsibly deal with clothes they no longer want by donating these garments to the brand's long-standing charity partners.

Founder Jordan Razavi, commented: "When I started Omnes, I always imagined that our first pop-up would be in the heart of central London. There is a vibrancy to the culture of Carnaby Street that reflects the bold and colourful nature of our collections, especially at this time of year."

The OMNES pop-up will be open from 2 November through to 25 January 2024 at 56B Carnaby, London.

Back in August, Omnes released a collection of red-carpet-ready dresses to its loyal following. The collection was co-created with BAFTA, Golden Globe and Academy Award-nominated actress Naomie Harris OBE.