Nobody’s Child opens not one, not two, but three summer pop-ups in London

Womenswear brand Nobody’s Child, renowned for its printed dresses, is expanding its physical presence with three pop-ups in London this summer.

Following a year of significant growth, Nobody’s Child looks to continue its ongoing investment into physical retail. Known for its floral print dresses, the brand has evolved into a more rounded lifestyle offer including the launch of new categories, such as separates, tailoring, denim and jersey.

The pop-up series, located in Covent Garden, Kings Road and Spitalfields, marks a huge step in the retailer's long-term expansion strategy.

The space in Covent Garden, which opened its doors on 3 May, is located in a prime spot just a stone’s throw from iconic Covent Garden tube station and market. This is the largest space, coming in at just under 2,000 sq ft.

The Kings Road pop-up, which is set to open in June, will house bestselling collections including pieces from the Happy Place x Fearne Cotton collection. Lastly, the Spitalfields location will open in June until July.

Earlier this year, retail giant Marks & Spencer welcomed Nobody’s Child to 30 stores across the UK in a pop-up from March to August. The 400 ft pop-up concessions offer a 30-piece capsule collection of Nobody’s Child’s signature styles including the brand's best-selling Alexa and Felicia dresses.

Most recently, the brand launched an elevated boutique collection and bridal capsule which will continue to be a mainstay within seasonal collections. It has also collaborated with broadcaster Fearne Cotton's Happy Place initiative to launch the Nobody’s Child x Happy Place collection, which is now in its fourth season. The collection brings together Fearne’s signature colourful style with Nobody’s Child’s love for responsible fashion.

Jody Plows, CEO of Nobody’s Child, commented: "We are extremely excited to share the news of our summer pop-up series across key locations in London. Opening more retail space allows our community to access the brand like never before.

"There is plenty to come for Nobody’s Child growth for the rest of 2023 both in the UK and Internationally, so we are thrilled to announce these three pop-ups today as part of that journey."