Neem London makes Piccadilly pop-up store permanent and gears for Spitafields trial

Sustainable menswear brand Neem London has made its pop-up store permanent at 7 Piccadilly Arcade in London’s St James’s, and has turned its attention to a new trial store at 10 Market Square in East London’s Spitafields - due to open on 20 September 2023.

The Piccadilly store is called Neem+ Ecological Emporium as it also carries other like-minded brands, including Vyn, Concrete & Wax, Gabar, ONE Essentials, Pala and Thread & Tonic. A section of the store is also dedicated to the multi-brand eco-fashion platform Generous Ape, selling brands such as Slycker, Dundas, Dock & Bay, San Marin and Yaka.

The new 1,500 sq ft Spitafields store will go by the same name and continue in the same vein, with Hexed and Slycker so far being confirmed additional brands. It will also house installations of circular furniture, with a focus on upcycled materials.

Initially signed on a four month contract, the new location could also be made permanent if successful. Neem London was on a rolling residency at Piccadilly Arcade for 10 months before signing a three year deal at the end of last week.

Founded in October 2021 by Nick Reed, formerly buying and brand director at both Charles Tyrwhitt and Moss Bros - with over 20 years experience in the industry, Neem London puts emphasis on versatile and sustainable “carbon neutral modern menswear”, using recycled cotton and biodegradable ZQ Merino wool with a focus on what it describes as “power casual”.

Reed said: “Our purpose is simple; to allow men to reduce their emissions. We do this though a creation of measured and transparent yarns. Landlords realise the economy has so change to a cleaner society and so, as a result, are supportive financially of this change - collaboration in this lower emitting future sets the example of others.

“We are hugely excited to take the concept of the Neem+ Ecological Emporium to Spitalfields. Our pop-up at Piccadilly Arcade was supposed to be a short- term takeover, however it has been such a success that it has continued for almost a year.

“Having a bricks and mortar space in which to meet our customers and talk to them about the brand has been invaluable and it is now set to continue into another iconic part of London. It will be great to see where this one takes us and we very much look forward to it.”