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Fashion Week shows to go ahead in January, Giorgio Armani cancels upcoming shows

Sophie Smith
05 January 2022

With men's fashion week in Paris and Milan still scheduled to go ahead, concerns over the rise in COVID-19 infection rates have left some brands deciding whether to participate or not.

Announced yesterday, Giorgio Armani has cancelled the upcoming Emporio Armani and Giorgio Armani men’s shows and Giorgio Armani Privé Haute Couture show, planned for later this month.

The luxury brand was scheduled to showcase its Emporio Armani and Giorgio Armani men's AW22/23 collections in Milan on 14-18 January. Along with its Prive haute couture show in Paris on 24-27 January. Both have now been cancelled due to COVID-19 infection rates in Europe.

In a statement, The Armani Group said: "This decision was made with great regret and following careful reflection in the light of the worsening epidemiological situation. As the designer has expressed on many occasions, the shows are crucial and irreplaceable occasions but the health and safety of both employees and the public must once again take priority.”

Last month, Frankfurt Fashion Week announced the postponement of its trade shows, which were due to take place as part of Frankfurt Fashion Week this month. The trade-visitor events will now take place in July 2022. Conferences, talks and panels will partly go ahead in reduced, hybrid form.

However, a number fashion events are still set to go ahead this month, with many brands remaining on their schedules.

Men's fashion week and the Prive Haute Couture show in Paris plans to welcome brands including Louis Vuitton, Dior, Loewe and Hermes. Paco Rabanne and Alaia are also set to unveil their ready-to-wear womenswear collections in Paris on 23 January.

In France, daily cases of COVID-19 rose to almost 300,000 yesterday. Face masks have been made mandatory in all enclosed public spaces. From 3 January 2022, indoor events were limited to 2,000 people indoors and 5,000 people outdoors, standing concerts have also been banned.

In Italy, luxury brands including Prada, Dolce & Gabbana and Fendi currently remain on Milan's men's fashion week agenda.

Men's fashion tradeshow Pitti Uomo is still scheduled for 11-13 January in Florence, Italy. However, Italian luxury brand Brunello Cucinelli has pulled out due to the pandemic.

In a statement, Cucinelli said: “This decision was made after realising and acknowledging the current moment that Italy and the rest of the world are currently experiencing. It was also made with a sense of responsibility, heading in a direction taken in recent months that we all hope can lead us as soon as possible to a normal life and relations.”

Cucinelli's three main sales campaign sites in Milan, New York and Shanghai will still operate this season with medical teams offering on-the-spot testing.

Italy's new daily cases reached over 170,000 yesterday. The Italian Government has introduced a classification of regions based on white (minimum risk), yellow, orange and red (maximum risk) colour codes. Milan falls under yellow code, above minimum risk. Wearing face masks has been made mandatory both outdoors and indoors.

With the fashion week events fast approaching, it's unclear to see whether other brands will follow in Giorgi Armani and Cucinelli's footsteps and withdraw from in-person events.

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