Natural History Museum and John Lewis develop childrenswear range
The Natural History Museum has developed its first childrenswear collection with John Lewis, created alongside licensee Bro Global Group.
For ages 3-12 years, the gender-neutral range consists of t-shirts, sweatshirts, long-sleeved tops, leggings and joggers in sustainable fabrics, with water-based print technologies.
Natural History Museum head of licensing Maxine Lister said: “It has been a real pleasure to work with the team at Bro to develop this unique partnership with John Lewis.
"The team have really embraced our style guides and have used the assets to great effect.
"Crucially, they also understand our ambition to use sustainable fabrics wherever possible and have worked with us to bring this to life and inspire the next generation to embrace nature.”
John Lewis Childrenswear buyer Fiona Sorge added: “The inspiration behind the range was to provide fun and educational clothing for kids to celebrate the environment and remind them how important it is that we care for our planet and the many animals that share it with us."
The full collection is online now and will be available in 12 stores.