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Naomi Campbell opens Fashion For Relief pop-up at Westfield London

Lauretta Roberts
13 November 2019

Naomi Campbell is set to open a pop-up shop for in aid of her charity Fashion For Relief at Westfield London in the lead up to Christmas.

The store, which is open from Wednesday 27 November until Sunday 8 December, features items from the supermodel's own wardrobe as well as pieces donated by her friends. 

This is Campbell’s fourth Fashion For Relief pop-up store with Westfield London – with the first one opening its doors 10 years ago. Coveted items on sale include bespoke Alexander McQueen T-shirts, CHROME HEARTS Fashion For Relief silk scarves, as well as fashion pieces by Gucci, Alaïa, Vivienne Westwood, and more.

The proceeds will go towards funds for education and employability programmes for young people, including the Mayor’s Fund for London. This is also a key focus for Unibail-Rodamco-Westfield centres, which supports a number of employment and training schemes for Londoners and currently generate 32,000 jobs in the capital.

Campbell said: “It’s truly a pleasure to be partnering with Westfield London again to launch our fourth Fashion For Relief designer pop-up store. This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices.

"Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners.”

Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, said: “We are absolutely delighted to be working with Naomi Campbell and her Fashion For Relief charity for the fourth time, to support the worthy causes that are helping so many people’s lives. We have seen great success with the previous Fashion For Relief pop-up shops, in 2014 we raised £65,000 and the entire store sold out in seven days. This year, the designer store will be bigger and better with hundreds of designer pieces on sale, and a great schedule of interactive events to give shoppers an amazing in-store experience whilst purchasing the perfect festive party dress or Christmas present for their loved one. All in the name of a great cause.”

Kirsty McHugh, CEO of Mayor’s Fund for London, said: “I am delighted that Fashion for Relief is partnering with the Mayor’s Fund for London for the launch of its pop-up shop in Westfield London. Not only does this promise to be a great event, but it will raise vital funds to support young Londoners from low income backgrounds gain the practical help, skills and confidence to build great careers.”

Naomi Campbell founded Fashion For Relief in 2005 has raised millions for disaster relief and humanitarian causes around the world. The charity is dedicated to improving the lives of those living in adversity by uniting the fashion industry as a force for good.

It is in part for this work, along with her activism for issues such as diversity in fashion and her unparalleled career as a model, that Campbell is being recognised with the Fashion Icon Award at The Fashion Awards, organised by the British Fashion Council, taking place at the Royal Albert Hall on 2 December.

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