Mulberry celebrates Chinese New Year with Mira Mikati collaboration

British heritage brand, Mulberry, has unveiled its Year of the Dragon collection in collaboration with the 'carefree-meets-cool' London-based Lebanese designer Mira Mikati.

The capsule, which will be available in the UK from 10 January, is characterised by rendered in colour-blocked vibrant hues, reflecting Mikati’s "eternally optimistic lens and cheerful iconography."

A lively palette of Azure, Candy Pink, Acid Yellow, and bright green is applied to the collection of Mulberry bags, keyrings, small leather goods, ready-to-wear and water bottles.

The smiling dragon animation punctuates throughout, cropping up in the form of a textural print, bag straps, 3D keyrings and a ready-to-wear motif. It also plays peekaboo in a series of animated campaign images, appearing playfully throughout. Note how the backdrop reinterprets the fluid strokes from Mikati’s dragon’s tail as abstract shapes painted a vivid green hue – a colour that signifies luck and new beginnings during the Year of the Dragon.

In true Mulberry fashion, all of the leather used to create this collection is sourced from environmentally accredited tanneries and is also carbon-neutral, achieved through offsetting with the World Land Trust. Over half of the leather goods are made in the UK at the brand’s carbon-neutral Somerset factories.

Customers will be able to explore the collection and the Mulberry x Mira Mikati dragon in stores, with prices starting from £75. The store front will be easy to spot, thanks to the window makeover that will bring the animation to life in a 3D installation.

This news comes after a series of popular collaborative collections released by the British brand. In September 2023, Mulberry teamed up with the London-based designer Stefan Cooke to unveil a limited-edition range of handbags. Just a month before, it released a collection with Paul Smith.

Despite popular collections resulting in a 7% uplift in revenue to £69.7 million in the six months to 30 September, losses before tax widened to £12.3 million due to challenging trading conditions.