Mr Porter relaunches The Style Council

Mr Porter has relaunched The Style Council, its "ambassador-driven digital Rolodex" which features "recommendations, tips, facts and tools" to discover the world's best bars, restaurants, hotels and brands.

The Style Council is driven by recommendations provided by an elite line-up of influencers from Pharrell Williams to Hugh Jackman and is searchable, filterable and sortable by venue type, city, and profession; it can be used from mrporter.com and the etailer's downloadable Style App.

New features include the integration of Google Maps and service provider support from Uber and Open Table so that users can book cars and tables from directly within the app or from the Mr Porter page.

To celebrate the launch Mr Porter has published a dedicated edition of its online publication The Journal, which celebrates existing and new members of The Style Council including, art director Alex de Betak, paddle8 founder Alexander Gilkes, men's wear stylist Eugene Tong, adventurer and ecologist David de Rothschild, and media publisher Wei Koh (picture above).

In addition the luxury etailer, which is part of the Yoox Net-a-Porter Group, has appointed an in-house liaison, Style Council Director Ashlyn Chesney, to oversee relationships with Style Council members to ensure recommendations and profiles up to date.

Chesney and Mr Porter Brand & Content Director Jeremy Langmead will kick-off the re-launch with intimate dinners around the world, hosted at some of the brand's favourite restaurants, all of which will be featured in Mr Porter's own profile. They are: Bennelong in Sydney; Rhoda in Hong Kong; Mark's Club in London, and the Waverly Inn in New York.

"We're thrilled to be relaunching Mr Porter's Style Council, making it all the more accessible and functional for the modern man or woman on-the-go. It's a one-stop, mobile city guide populated by the most stylish and brightest minds around the world," said Langmead.