Moschino poaches Gucci’s Head Designer as new Creative Director

Italian fashion brand Moschino has appointed Davide Renne, formerly Head Designer of Womenswear at Gucci, as its new Creative Director – commencing from 1 November 2023.

Renne, who has designed women’s collections at Gucci since February 2004, will oversee women’s, men’s and accessories for the Moschino main line, reporting to Massimo Ferretti, Executive Chairman of Aeffe SpA.

His first collection will debut for AW24 during Milan Fashion Week in February 2024.

Ferretti said: "Today we welcome Davide to the Moschino family. We have all been impressed by Davide’s extremely sophisticated vision of fashion’s power to create a living dialogue with the world around us, and by his deep understanding of the House of Moschino’s legacy and of our codes.

"He is a brilliant designer, and a special human being. Franco (Moschino) used to say that bad manners are the only true bad taste, and getting to know Davide I have been struck not only by his obvious talent but by his kindness, his sensibility.

"We are confident that he will play a pivotal role in shaping the future of Moschino, a global house with an Italian heart, and a truly unique DNA in the luxury industry."

Renne added: "Franco Moschino had a nickname for his design studio: la sala giochi - the playroom. This resonates deeply with me. What Italian fashion, especially the House of Moschino most of all, can achieve with its enormous power, should be accomplished with a sense of play, of joy. A sense of discovery, and experimentation.

"I am very conscious of the honour that Ferretti, a gentleman who has been almost fatherly in his ability to listen and establish a dialogue during our encounters, has bestowed upon me in taking charge of the house founded by one of fashion's great minds. So, thank you Ferretti for giving me the keys to your playroom. I can't wait to begin - we’ll have fun. Together."