Morrisons launches flat pricing across school uniform and kids ranges

Morrisons has announced plans for its clothing brand, Nutmeg, to implement flat pricing throughout its school uniform range, regardless of what age the customer buys.

The move guarantees that as children grow, prices won’t – and extends to the wider Nutmeg at Morrisons’ kids’ collections.

Ahead of the new school year, Nutmeg’s range of uniforms for girls and boys includes essentials for children aged three up to thirteen.

Multipack items are particularly good value-for-money and include polo shirts, shorts, sweatshirts, pinafores, cardigans, classic gingham dresses and sportswear.

Pricing remains the same at any age, with three pack polo shirts at £3.95, two pack charcoal shorts at £6, and woven playsuits at £4.50.

Christine Bryce, Nutmeg Clothing Director at Morrisons said: "Listening to customers is at the heart of all that we do at Nutmeg and we know how important consistent pricing is to parents. We believe that as kids grow, our prices shouldn’t and so we have made the move to offer flat pricing across all of our kidswear, including the school range."

The range will also be available for the first time online at the new Nutmeg stand-alone website, allowing access nationwide to incredible value school uniforms and accessories, as well as the full kidswear collection.