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Reiss appoints sports presenter and former footballer Alex Scott as brand ambassador

Tom Bottomley
14 November 2022

Reiss has announced the appointment of sports presenter, pundit and former professional footballer Alex Scott as a new brand ambassador.

Described by Reiss as “one of the most exciting and inspirational female talents in football and broadcasting”, the announcement comes as Reiss launches its ‘Every Moment is an Occasion’ AW22 campaign.

Christos Angelides, Reiss CEO, said: “We are delighted to welcome Alex Scott to the brand at an exciting time in her career. Alex embodies so many of the same values that we have at Reiss, which makes this partnership so authentic for us. We look forward to seeing it come to life.”

Scott commented: “I’ve always had a love for fashion, and Reiss has been one of my favourite brands over the years. I tend to choose vibrant colours balanced with more classic tones - an aesthetic Reiss is known for.

“I love wearing sharp, tailored silhouettes and giving them an edge with modern touches, so the partnership is the perfect fit.”

Scott is recognisable as an unapologetically strong female with a notable public profile that began with her successful football career. She mostly played as a right-back for Arsenal in the FA WSL, and she also made 140 appearances for the England national team and represented Great Britain at the 2012 Summer Olympics.

She has since thrived as a broadcaster, charity advocate and most recently, a best- selling author – all while still leading the way for women’s football, and tackling racial discrimination and gender bias.

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