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Morphe launches new store at Liverpool ONE

Alice Ierace
31 May 2019

Grosvenor Europe has announced that leading US beauty retailer, Morphe Cosmetics, has opened its first store in the North West on Liverpool ONE’s Paradise Street on Friday, 31 May 2019.

The new store marks the brand’s second branch outside of London. It offers Morphe’s full range of professional-grade make up and brushes at affordable prices as well as expert Beauty Artists on-hand which will provide glow-ups in store.

Mark Spillman, Morphe General Manager EMEA, commented: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”

Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “Morphe’s opening highlights Liverpool ONE’s strength as a destination to attract leading, world-class brands. Trading amongst international retailers POLO Ralph Lauren, Armani Exchange, COS and Arket, the brand will add another dimension to the appealing mix of beauty and fashion brands all selecting Liverpool ONE for prominent flagship stores.”

Established in LA in 2008, Morphe is recognised by beauty bloggers and professionals as the ‘beauty brand created for the creators’. The make-up brand of choice for the Instagram generation, Morphe’s products have become world famous with both professionals and their followers.

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