Moose Knuckles steps into metaverse with first NFT drop
07 March 2022
Canadian luxury outerwear brand Moose Knuckles has made its foray into the metaverse with the launch of an NFT created by digital Portuguese artist Tiago Marinho.
The NFT, a digital Moose Knuckles’ jacket featuring Chinese influencer Mia Kong, marks Moose Knuckles' experiment into the connected world of NFTs and digital art.
The limited edition NFT jacket is available now, with bidding open on global NFT marketplace OpenSea.
The activation also celebrates the opening of Moose Knuckles Pop-Up at Luxemporium in Beijing. With a surface of 61 sq m and the concept designed by Studio Beckman, the recently opened Moose Knuckles Pop Up displays both the fall/winter and the spring/summer collections.