New gender-neutral beauty brand Love, MeMeMe has unveiled music star Mae Muller as its first brand ambassador.
Love, MeMeMe has curated a line of gender-neutral self care products fusing CBD and other active ingredients, with a focus on empowering its users to not only look good but feel good too.
The brand has created a product portfolio focused on self indulgent self care essentials that are vegan and cruelty free, designed to ensure that everyone can carve out a little ‘me time’ every day. Products available include face masks, lip scrubs, CBD moisturisers, hand cream and hair masks.
To launch the brand, Love, MeMeMe has enlisted British singer songwriter Mae Muller to debut the campaign and product range. The campaign serves as a celebration of self love, showcasing inclusive products and the launch of the Me Movement - a community the brand describes as "designed to empower and spread love from self to self, because a better me, makes a better us".
Since signing to Capitol Records in 2017 Mae Muller’s success has been on the rise, and at a rapid speed. First supporting Little Mix on their 2019 UK tour, Mae’s empowering message to her fanbase has been at the forefront.
Speaking on the brands ethos of self love, Mae said: “I think self-love is actually accepting yourself and thinking ‘you know what, you’re never going to be perfect and that’s actually okay’. I’m still learning this, it’s definitely a process, it’s a journey, but we’re getting there.”