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Monsoon unveils first dedicated childrenswear boutique at Westfield Stratford

Lauretta Roberts
24 February 2023

Monsoon is poised to open the doors of its first dedicated childrenswear boutique at Westfield Stratford – the neon bright store will be opened on 1 March ahead of the key Easter and Ramadan shopping season.

Situated on the ground floor of the mall, the store is the latest stage in Monsoon's revamp of its childrenswear offer, which has included a lively rebrand of its website and digital channels and the launch today of its Land of Wonder, premium, magic-inspired party wear collection.

Monsoon Children

The opening also forms part of the retailer's wider bricks and mortar expansion having recently opened womenswear stores in Bath, Edinburgh and Cambridge with more planned across the UK and Ireland this year.

Monsoon Children

Decorated in a bright neon palette, the design of the new store is derived from Monsoon’s wider boutique design and shares the same visual narrative of craft and authenticity; reinvented through a child’s eyes. Its playful yet practical features are designed to appeal to parent and child shoppers alike. From the eye-catching arched doorways (the large one is for the adult and the smaller one is just for children) to the spacious display areas and bright wall-hangings. 

Monsoon Children

“It’s a thrilling milestone for Monsoon Children to be opening a new concept store in Westfield, Stratford City,” said Monsoon Children Head of Buying Sara Maton. “We are so excited to meet our customers in a new, bold and design-led environment.” 

Monsoon Children

Monsoon CEO Nick Stowe, added: “Monsoon Children has been thriving both in terms of its own evolution but also in terms of customer demand. The launch of its inaugural dedicated boutique is the natural next step in its progression, and I am really excited to see it continue to expand from here.” 

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