Monsoon opens new boutique store concept in London
Monsoon has today opened a new 1,200 sq ft concept boutique at 19 Marylebone High Street in London, as non-essential stores reopen across the UK with the easing of the government’s lockdown restrictions.
It’s the first new Monsoon store to open in nine years and marks the first of 30 new stores “planned in key high streets” across the UK and Ireland.
The store is part of a refresh of Monsoon, taking the brand back to its roots, celebrating its heritage, craft and commitment to sustainability and ethical trade.
Monsoon founder, Peter Simon, said: “We are tremendously excited to open our first new boutique store concept. This has been a difficult year for everyone, but difficult times can inspire creativity, and that has certainly been true for us.
“This store is a bold new expression of Monsoon, taking us back to our roots and celebrating the joy and colour that is so rich in our heritage. This project has been a bright light for us over the past year and represents all the energy and passion that we put into our product and shows the direction for the brand.
“We are committed to retail, the experience and joy it can bring, and are really excited to see stores reopen, to welcome our customers back and to introduce them to our new boutique.”
The new boutique features a curated collection of Monsoon’s women’s product, childrenswear and highlights from its homeware collection.
The store also showcases the brand’s new artisan collection, Artisan Studio, made from 100% organic cotton, sustainable Lenzing Ecovero and sustainable viscose georgette. Each piece is crafted with considered fabrications and then woodblock printed, or tie dyed using artisanal hand-dye techniques.
In addition to the Monsoon collections, the store also features a guest capsule collection from women’s brand EAST, which is designed from sustainable base clothes and uses upcycled quilts and offcuts from unused fabrications, highlighting the brand’s considerate approach to product creation and to “building a better future in fashion.”