Missguided reported to be considering sale or float

Young fashion etailer Missguided has appointed advisers to explore options including a possible sale or float of the business, according to reports.

Sky News reports that the fast-growing business has brought in Rothschild to oversee the process that could lead to it bringing in outside investors in 2018 or 2019. Should it go for a float the Manchester-based business would join rivals ASOS and Boohoo on the London Stock Market.

Missguided was founded by entrepreneur Nitin Passi in 2009 and recently unveiled its first bricks and mortar store in Westfield Stratford, which it said was the beginning of an aggressive retail roll-out; its second store is expected to open in Kent's Bluewater centre this summer. As well as its online store it also has concessions in the Birmingham and Manchester branches of Selfridges.