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Klarna launches with Urban Outfitters and Anthropologie ahead of peak Christmas trading

Tom Bottomley
19 November 2020

Klarna has announced its official new partnership with Urban Outfitters and Anthropologie, as the retailers gear up for the peak Christmas trading period.

Following a successful trial period, Urban Outfitters and Anthropologie can now offer consumers the option to pay via the buy now pay later provider in their online stores in the UK, Germany, Austria, Belgium and the Netherlands.

Klarna said the his integration was decided "in response to a clear demand from Urban Outfitters and Anthropologie shoppers for Klarna products, as it continues its European growth.”

Michael Marth, Chief Operating Officer for URBN International, which owns both retailers, commented: “Our ultimate goal is to provide our customers with the shopping experience that best works for, and fits, their lifestyle. Shoppers are increasingly demanding more flexible and convenient ways to pay, so we are thrilled to add Klarna as an online payment option for both the Urban Outfitters and Anthropologie brands.”

Luke Griffiths, Chief Commercial Officer at Klarna, added: “As a global leader, at Klarna we provide customers all over the world with the opportunity to buy what they love, and to pay for it how they choose. To enable Urban Outfitters and Anthropologie shoppers to do this, not only in the UK but across Europe, particularly at a time when online shopping has been firmly established as a staple in all of our lives, is an exciting step towards achieving this ambition.”

UK customers will have access to pay in 30 days, the most popular Klarna service, which gives customers up to 30 days to pay for their goods after the item is shipped. They will also have the option to pay in instalments, allowing them to split the cost of their purchase into three equal monthly payments. Both products incur no interest or fees.

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