Missguided partners with charity to discover inspirational people for campaign


Global fashion brand Missguided has partnered with charity, Models of Diversity, to discover inspirational people to star in its next campaign.

The winner will be featured across all of Missguided’s social accounts and profiled on Missguided’s blog, Babezine. They will also receive a £1,000 clothing voucher as well as having the opportunity to be a part of Missguided’s gifting programme.

During 10 successful years, Models of Diversity have fought for people of minority, ethnic origin, older people, larger and smaller people, people with a disability, and non-binary gender people who are often underrepresented.

Partnering with the charity, the fashion brand is on a mission to empower everyone in society, leading them to promote equality through the next generation of content creators and models staring in their campaigns.

Entrants have to share a full body and face picture on Instagram using the hashtag #MISSGUIDEDXMOD to take part. Entries using include any filters will be discounted.

Treasure Evans, Senior Creative & Campaign Manager at Missguided, said: “Missguided is really excited about partnering up with Models of Diversity. Female empowerment is at the heart of everything we do, especially our campaigns. It allows us to communicate with our audience and promote body positivity and reinforce the message that all women are beautiful.

Models of Diversity seemed like a great fit for us to partner up with and their ethics and their attitude towards female empowerment mirror ours. The campaign is going to be next level and I’m excited to give some people who deserve a platform that opportunity to shine.”

Angel Sinclair, Founder of Models of Diversity added: “We have been campaigning for 10 years to make full representation mainstream, so this is the perfect opportunity to promote diversity in fashion.”

The brand is currently at the centre of a four-part, Channel 4 series- Inside Missguided: Made in Manchester. The series opened the doors to reveal what life really is like at the iconic fashion brand.