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Missguided

Description:

Founded by Nitin Passi in 2009, Missguided is a UK-based online fashion retailer aimed at 16-35 year old women. It is one of a number of fast-fashion online retailers to emerge from the Manchester/Lancashire area, which also include Boohoo and Miss Pap. The business experienced a number of years of fast growth but began to falter following a move into physical retail with high profile stores in Westfield Stratford and Bluewater in 2017. The Stratford store has since closed.

In the year to 1 April 2019 its accounts reveal that losses had spiralled to £43m after “prematurely” diluting the power of Passi, leading to issues with product selection and inventory. Sales were up to £216m from £205m.

Contact Information
Head Office Address:
75 Trafford Wharf Road, Trafford Park, Manchester, UK M17 1ES
Company Information
Segments / Shopping Categories: Womenswear; Footwear; Accessories; Bags; Lingerie; Jewellery; Beauty; Activewear; Beachwear; Swimwear; Plus ; Tall; Petite; Beauty
Group Companies: Mennace
Number of Countries Shipped To: Approx 150 Countries
Key Countries Shipped To: UK; USA; EU; Canada; Australia; China; UAE
Inseason Full-price: https://www.missguided.co.uk/
Number of Active Customers: 2.8M
Key Executives
Chief Executive: Nitin Passi
Merchandising Director: Janine Hamlett (Head of Merchandising)
Buying Director: Kerrie Owen (Buying & Design Director)
Head of Buying: Victoria Saliba
Design Director: Kerrie Owen (Buying and Design Director)
Digital Director: Jonathan Wall (Chief Digital Officer); Nick Bamber (Digital and Marketing)
Director of E-Commerce: Nicola Tibbs (Head of Ecommerce)
Marketing Director: Nick Bamber (Digital and Marketing)
Head of Marketing: Nicola White (Head of Performance Marketing)
Head of HR: Tara Barley

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