Description:
Founded by Nitin Passi in 2009, Missguided is a UK-based online fashion retailer aimed at 16-35 year old women. It is one of a number of fast-fashion online retailers to emerge from the Manchester/Lancashire area, which also include Boohoo and Miss Pap. The business experienced a number of years of fast growth but began to falter following a move into physical retail with high profile stores in Westfield Stratford and Bluewater in 2017. The Stratford store has since closed.
In the year to 1 April 2019 its accounts reveal that losses had spiralled to £43m after “prematurely” diluting the power of Passi, leading to issues with product selection and inventory. Sales were up to £216m from £205m.
Contact Information
Head Office Address:
75 Trafford Wharf Road, Trafford Park, Manchester, UK M17 1ES
Website:
www.missguided.co.uk
Company Information
Segments / Shopping Categories:
Womenswear; Footwear; Accessories; Bags; Lingerie; Jewellery; Beauty; Activewear; Beachwear; Swimwear; Plus ; Tall; Petite; Beauty
Group Companies:
Mennace
Number of Countries Shipped To:
Approx 150 Countries
Key Countries Shipped To:
UK; USA; EU; Canada; Australia; China; UAE
Inseason Full-price:
https://www.missguided.co.uk/
Number of Active Customers:
2.8M
Key Executives
Chief Executive:
Nitin Passi
Merchandising Director:
Janine Hamlett (Head of Merchandising)
Buying Director:
Kerrie Owen (Buying & Design Director)
Head of Buying:
Victoria Saliba
Design Director:
Kerrie Owen (Buying and Design Director)
Digital Director:
Jonathan Wall (Chief Digital Officer); Nick Bamber (Digital and Marketing)
Director of E-Commerce:
Nicola Tibbs (Head of Ecommerce)
Marketing Director:
Nick Bamber (Digital and Marketing)
Head of Marketing:
Nicola White (Head of Performance Marketing)
Head of HR:
Tara Barley
Social Media
Twitter:
twitter.com/missguided
Instagram:
instagram.com/missguided
Facebook:
facebook.com/Missguidedcouk
Linked-in:
linkedin.com/missguided-ltd
