Merrell and Sweaty Betty join forces on new hiking collection
Wolverine Worldwide sister brands Merrell and Sweaty Betty have come together on a collaboration capsule collection for the first time, with a focus on outdoor hiking and an "emphasis on sisterhood and nature".
Launching on 25 March 2024 on the Merrell website and 2 April on the Sweaty Betty website, the collection "sets out to redefine outdoor fashion and functionality like never before", across apparel, footwear and accessories.
Merrell and Sweaty Betty’s design teams "incorporated elemental summer utility through re-enforcement of fabrics and functionality" while very much keeping both brands’ strong design DNA.
The all-new versatile ‘Moab Speed 2’ shoe is "designed to make you rethink what hiking footwear looks and feels like", while the sporty ‘Speed Fusion Web’ sandal has a modern outsole and fresh aesthetic.
The complete, head-to-toe capsule collection also includes unique versions of Sweaty Betty’s best-sellers, including its ‘Swifty Workout Tank’, ‘Power Bra’, Power Cargo Short’, ‘Power Cargo Workout Legging’, ‘Athlete Seamless Workout Tee’, ‘2-in-1 Hiking Jacket’ and ‘Convertible Hiking Pant’. Meanwhile, accessories include the ‘Crest 8L Sling’ bag and ‘Crest 1.5L Lumbar Pack’.
Sweaty Betty Chief Product Officer, Catherine Tooke, said: "We followed the creative direction of 'rewilding' which translates into a safari-inspired collection that manifests into a high concept collection of functional activewear, focused on the outdoors.
"The fearless, instinctive approach to bold colours and prints results in an explosion of cloths, saturated materials and texture."
