Matchesfashion.com to open second "Town House" in Mayfair

Luxury multi-channel retailer Matchesfashion.com is to open its second "Town House" private shopping location in London.

According to WWD, the business has leased a new six-floor building on Carlos Place, next to Mount Street, which was formerly occupied by jeweller Solange Azagury-Partridge, who has relocated to Bayswater. Near neighbours to the building include Nicolas Kirkwood, Christopher Kane and Roland Mouret.

Matchesfashion.com's first Town House, dubbed No 23, is located in Marylebone, not far from one of its London stores. It is used for events and private and personalised shopping experiences. The Town Houses do not hold product but instead specific products are brought to the space by personal shoppers according to a client's brief.

Inside No 23

As well as its website Matchesfashion.com has 5 stores in London in the affluent neighbourhoods of Wimbledon Village (where the business was founded 30 years ago), Richmond, Marylebone and Notting Hill. It recently opened a dedicated store for its in-house label Raey in Notting Hill.