Mango launches generative AI platform to "extend capacities"

Mango has launched a new internal generative Artificial Intelligence (AI) platform, strengthening the brand's digital transformation.

The platform, called Lisa, has Mango’s own interface - similar to a ChatGPT interface - adapted for use by the brand's employees and partners.

The implementation of generative content and conversational AI aims to make improvements from the development of collections to the after-sales service.

It forms part of the brand's technological transformation, which focuses on the digital transformation of the industry’s main information assets: customer, stores, stock and product.

Jordi Álex, Director of Technology, Data, Privacy & Security at Mango, said: "Generative AI is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities."

The brand also operates another generative AI platform of images, called Inspire. As a result of this, over 20 garments co-created with generative AI have been launched on the market.

In addition to product design, textures and prints, Mango uses generative AI for the process of creating spaces, scenarios and images with different styles, in order to help its photography studio, window dressing, architecture and interior design teams.

The brand started constructing machine-learning platforms in 2018 and has developed over 15 different platforms that apply AI in different points of its value chain, such as pricing and personalisation.