Mallet London to open pop-up store on Carnaby Street

British sneaker and apparel brand Mallet London is to open an 800 sq ft pop-up store at 45 Carnaby Street, from 11 September 2021 through to February 2022.

It will be the brand’s first physical space, and the store design will reference Mallet’s signature gold clip, which features on the heel of its shoes.

The store will open with men’s footwear and clothing, though the focus will shift to the women’s collection during London Fashion Week on 16-21 September.

Tommy Mallet, who co-founded the business in 2015 with businessman Evren Ozkarakasli, and is also a star of reality TV show The Only Way is Essex, said: “I always knew my first store would be on Carnaby Street. I used to visit it often when I was younger with my dad and it has always held a place in my heart.

“In fact, in 2018 I sketched a design for a Mallet store on Carnaby Street having no idea when and if it would happen. I based the store design on this original concept.

“It's a proud day for me. Mallet is a British brand, I am a proud Brit, and opening my first store on the most iconic retail street in the UK, well, there is nothing more British than that.”

Samantha Bain-Mollison, Retail Director at landlord Shaftesbury, commented: “We are thrilled to announce the launch of the first standalone Mallet London shop on Carnaby Street. The brand is an exciting addition to the existing retail portfolio and offers a point of difference for the Carnaby shopper who is seeking product they cannot buy on every high street.”

As well as stocking some exclusive styles, the store will also debut a collaboration between Mallet London and Australian knitwear brand COOGI.

The Carnaby Street store opening is part of a busy year for Mallet London, as it is currently in the midst of a major global expansion that includes launches at Selfridges in London, Saks Fifth Avenue in the U.S., Harry Rosen in Canada and David Jones in Australia.