Mallet London collaborates with Transport for London on limited edition trainers
Premium British label Mallet London has partnered with Transport for London (TfL) on a limited edition capsule collection, featuring the brand’s ‘Knox’ trainers that celebrate the iconic Tube map, which was designed by Harry Beck in 1933 – 90 years ago this year.
The city of London is home to Mallet Co-Founder and Creative Director, Tommy Mallet, and “constantly serves as inspiration for the brand”.
As TfL celebrates the 90th year of the instantly recognisable Tube design, Mallet have included a monochromatic take on the historic map for two new slick designs.
Both the black and white colour options feature the legendary schematic illustration of the network, the black in reflective silver, and the white coming in a tonal whiteout upper.
Each pair comes with Mallet and TfL branded keychains, embossed collaborative heels and a lace shroud that doubles as a card holder.
Tommy Mallet said: “Growing up in Islington and taking the 271 bus from New North Road to Archway, the 38 bus from Essex Road to Angel and Hackney and regular journeys on the Central line from Liverpool Street to Epping, all I would think about on these journeys was owning my own sneaker brand.
“Fast forward to 2023, and although the brand Mallet London is stocked worldwide in some of the biggest department stores across the globe, the heart of the brand will always be in London which is how the Mallet X TfL collaboration came to be.”
Mallet London Co-Founder, Evren Ozkarakasli, added: “This is one of the proudest moments in the history of the Mallet London brand story, so far. Collaborating with such an iconic institution and a huge part of London culture fits seamlessly with our own brand messaging.”
Ellen Sankey, Brand Licensing Manager at TfL, commented: “Seeing how Mallet, a proud London-born brand, is using our iconic Tube map in their designs, shows how innovatively our heritage and assets can be used to give consumers a new way to represent this wonderful city.
“This year we are celebrating both the 90th anniversary of the map and the 160th anniversary of the opening of the Tube, and it’s in designs like these trainers that we can see how the Tube is an essential part of life in London.”
Mallet X TfL launches on 1 February 2023 exclusively on the Mallet London website.
Read our recent interview with Mallet founder Tommy Mallet here.