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Peter Werth relaunches for AW19 after two-year absence

Tom Bottomley
01 October 2019

British menswear brand Peter Werth is relaunching with a new website on 8 October after a two-year absence from the market.

Established in Islington in 1975, and originally known for its knitwear, the new collection features outerwear, shirting, blazers, fine jersey wear, shoes and accessories. The collection will launch with over 180 pieces with prices ranging from £15-£120 with clothing sizes from small to 2XL and footwear in sizes 7 to 11.

Peter Werth

The brand withdrew from the market in 2017 closing its London stores, as well as a number of concessions, but it will be back online from next week.

Jennie Bianco, head of marketing at Peter Werth, said: “We are very excited to revive this heritage brand and give Peter Werth a new lease of life. Peter Werth is synonymous with classic British style and this new evolution will offer men a capsule collection that will form their wardrobe staples.”

The Peter Werth e-commerce store peterwerth.co.uk was designed and art directed by London based digital agency, SeventhElement. Kate Gorbunova, creative director of SeventhElement, added: “It has been a pleasure to work with the Peter Werth team on the relaunch of a brand that has been such an intrinsic part of London culture. The store has a clean and simple aesthetic, where the product takes centre stage. It's great to have them back on the scene.”

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