Lyst announces Jenny Cossons as chief partnerships officer

Lyst has promoted Jenny Cossons to the position of chief partnerships officer with a remit for defining the global fashion search platform's brand and product offering.

Cossons joined the business as head of partnerships in 2014, bringing 20 years of experience in the fashion and digital industries having held roles with businesses including Net-A-Porter.com and Vogue.com, and in that time has doubled the number of partners available on the platform.

Lyst founder Chris Morton said Cossons had proved herself to be "a key contributor" to the platform's ongoing growth adding she had helped​ "​deliver​ ​a​ ​top​ ​of class​ ​experience​ ​for​ ​the​ ​hundreds​ ​of​ ​fashion​ ​brands​ ​and​ ​retailers​ ​we​ ​work​ ​with​ ​globally.​ ​I’m​ ​thrilled​ ​to​ ​be​ ​working​ ​alongside Jenny​ ​now​ ​as​ ​our​ chief​ ​partnerships​ ​officer,​ ​where​ ​she​ ​can​ ​create​ ​even​ ​more​ ​impact​ ​for​ ​our​ ​partners​ ​and​ ​our​ ​brand.”

"The​ ​first​ ​time​ ​I​ ​met​ ​Chris​ ​and​ ​he​ ​shared​ ​his​ ​vision​ ​for​ ​Lyst,​ ​I​ ​knew​ ​it​ ​was​ ​something​ ​special​ ​and​ ​that​ ​I​ ​had​ ​to​ ​be​ ​a​ ​part​ ​of​ ​it.​ ​I am​ ​thrilled​ ​and​ ​humbled​ ​to​ ​take​ ​on​ ​this​ ​new​ ​role​ ​and​ ​to​ ​join​ ​an​ ​impressive​ ​C-Suite​ ​who​ ​are​ ​focused​ ​on​ ​building​ ​the​ ​world’s best​ ​global​ ​fashion​ ​search​ ​platform.​ ​By​ ​strengthening​ ​our​ ​brand​ ​and​ ​product​ ​offering​ ​for​ ​our​ ​shoppers​ ​and​ ​partners,​ ​we’ll ensure​ ​that​ ​our​ ​customer​ ​is​ ​always​ ​able​ ​to​ ​find​ ​exactly​ ​what​ ​she​ ​wants​ ​on​ ​Lyst," said Cossons.

Lyst offers​ more than​ ​4​​m​ ​fashion products​ ​from​ ​12,000​ ​brands​ ​and​ ​stores,​ which it claims is​ ​the​ ​widest​ ​inventory​ ​in​ ​luxury and​ ​contemporary​ ​fashion​ ​online.​ ​The​ ​company​ ​has​ ​raised​ ​$60​​m​ ​to​ ​date,​ ​and​ ​is​ ​backed​ ​by​ ​range​ ​of​ investors with significant portfolios in fashion and digital businesses including ​14W​ ​(Moda​ ​Operandi,​ ​Reformation),​ ​Accel​ ​Partners​ ​(Facebook,​ ​Spotify),​ ​Balderton​ ​(Yoox​ ​Net-A-Porter​ ​Group), Draper​ ​Esprit,​ ​part​ ​of​ ​the​ ​Draper​ ​Venture​ ​Network​ ​(Hotmail,​ ​Skype),​ ​and​ ​the​ ​teams​ ​behind​ ​LVMH,​ ​Michael​ ​Kors,​ ​Oscar​ ​de​ ​la Renta,​ ​and​ ​Tory​ ​Burch.