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Luxury jewellers Boodles to open at Victoria Leeds

Tom Bottomley
27 July 2021

Luxury British family-owned jewellers Boodles, which was established in 1798, will open a 4,500 sq ft store at Victoria Quarter, part of landlord Hammerson’s flagship Victoria Leeds destination, later this year.

The heritage brand’s new store will front on to Briggate, the pedestrianised principal shopping street in Leeds city centre, joining other luxury brands at Victoria Quarter including Louis Vuitton and Mulberry.

Designed in the style of a townhouse, the new Leeds store will provide customers with a personal experience “like guests in the Boodles’ family home.” A standout feature is the second floor, reserved for private dinners, special events and relaxation in the dedicated lounge.

The store will showcase the newly launched ‘Travel Collection’, inspired by Chairman Anthony Wainwright and his remarkable 1962 journey around the world in just 16 days. There are 26 pieces named after prominent cities he visited.

GP Studio has designed the new store, its fourth for Boodles, with a focus on a sustainable build and locally sourced suppliers.

Jody Wainwright, Director at Boodles, said: “This is a family business which started two centuries ago in the north of England so we are excited to build on this heritage, bringing the Boodles experience to Leeds. One of our hallmarks is providing exceptional service and the private spaces on the second floor will bring this to life.”

The signing of Boodles follows the recent arrival of fashion and accessories favourite Kate Spade, and premium footwear brand Carvela, owned by Kurt Geiger. Kate Spade has taken a 1,190 sq ft unit at County Arcade, while Carvela has taken a 1,640 sq ft space on Queen Victoria Street.

Iain Mitchell, UK Commercial Director at Hammerson, commented: “Luxury brands have shown real resilience over the last year underpinned by consumer appetite for premium goods. Boodles is an iconic British fine jewellery brand and we are delighted to have secured them for Victoria Leeds. They will join recent lettings to Kate Spade and Carvela which demonstrates how Victoria Leeds continues to be the premier regional destination.”

Boodles currently has nine stores, predominantly in London, on New Bond Street, Sloane Street, in the Royal Exchange in the City of London, in the front hall of The Savoy Hotel on the Strand and a shop-in-shop in The Fine Jewellery Room at Harrods, as well as stores in Manchester, Liverpool, Chester and Dublin.

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