Follow us


Gap acquires virtual try-on start-up Drapr

Lauretta Roberts
27 August 2021

Gap Inc has acquired Drapr, an e-commerce startup and online application based on technology that enables customers to create 3D avatars and virtually try on clothing.

The Drapr application is designed to help customers find the best fit to suit their body shape and style while helping retailers cut returns.

US retail giant Gap, which recently announced the closure of all of its physical retail stores in the UK and Ireland, said it would use the technology to improve the fit experience for its customers across all of its brands, which include Gap, Old Navy, Athleta and Banana Republic.

“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need. We plan to leverage Drapr to help Gap Inc improve the fit experience for our customers and accelerate our ongoing digital transformation,” said Sally Gilligan, Chief Growth Transformation Officer at Gap Inc.

Part of the Y Combinator class of Summer 2020, Drapr was founded by David Pastewka, Will Drevno and Richard Berwick, who have collaborated on 3D technology for over a decade with early support from Boost VC and Berkeley SkyDeck.

Most people either don’t know their exact measurements or are looking for a specific type of fit that numbers alone can’t tell them,” said Drapr co-founder and CEO, David Pastewka. “Drapr has proven effective and we are excited about the impact we can have on customers at scale as part of the Gap Inc. family.”

The deal was brokered by Gap Inc’s Strategic Growth Office, led by Gilligan, a unit of the company charged with thinking beyond its core business in order to meet the consumer and industry demands of the future.

Newsletter banner

Free NewsletterVISIT