Luxury brands play at dressing up video game characters The Sims

The Sims Moschino
The Sims

High fashion is mixing it with the world of video games as luxury brands strive to find younger customers. The Italian fashion house Moschino has created a clothing range for the popular title The Sims.The collaboration with the game manufacturer Electronic Arts lets players dress characters in a range of Moschino clothes.

Read the full article on The Times.