Luxe Collective welcomes crowds to ‘Real vs. Fake’ experience

Luxe Collective, the pre-loved luxury retailer that recently secured funding on Dragons Den, has reported a successful activation at its Liverpool ONE ‘Real vs. Fake’ pop-up experience.

Marking the brand’s first activation in the North West, the immersive ‘Real vs. Fake’ experience welcomed large crowds to partake in the engaging audience challenge.

Located on Paradise Street, the Luxe Collective pop-up challenged members of the public to distinguish an authentic designer handbag from a counterfeit one, offering one participant the chance to win an authentic Louis Vuitton Neverfull MM tote bag.

The pop-up’s visitors also got a rare opportunity to speak all things pre-loved luxury with the brand’s founders.

Luxe Collective was founded in 2018 by brothers Ben and Joe Gallagher, whose story of previously being "unemployable" and turning their lives around by starting their own business. It has since become one of the UK’s fastest-growing names in the pre-loved luxury sector and recently secured investment through BBC’s Dragon’s Den.

Through tactically curated social media content and a meticulous authentication process, the brand allows consumers to buy and sell items directly to Luxe Collective and offers pre-loved designer apparel, including bags, accessories, and footwear.

Ben Gallagher, Co-founder and Head of Social Media at Luxe Collective Fashion, said: "Showcasing Luxe Collective at our Real vs. Fake event in Liverpool ONE last weekend was a huge leap forward in our brand journey. It was great to meet our followers face to face, share stories and get to know our community better.

"Coupled with our appearance on Dragon’s Den and significant investment earlier this month, we’re moving in a strong direction, and we’re excited to see the success we can achieve in 2024."

Rob Deacon, Asset Management Director at Liverpool ONE, added: "Championing best-in-class local and online brands is one of our key commitments at Liverpool ONE and it was brilliant to see the response to Luxe Collective’s activation last weekend.

"Supporting initiatives and providing new experiences for our visitors continues to place Liverpool ONE as one of the leading retail and entertainment destinations in Europe, which in turn sustains strong demand from leading brands."