London’s iconic Savile Row commences Christmas festivities

Mayfair’s Savile Row home to world-renowned bespoke tailors, is debuting its new Christmas lights - that take the form of tailoring sheers - on 16 November.

The Christmas lights have taken inspiration from iconic tools found in every tailor’s workshop. The giant illuminated golden shears are seen cutting through a glittering pealight swathe of ‘fabric’, that reads ‘Savile Row Christmas’ in twinkling lettering.

For the first time, these new festive lights will illuminate The Row from the corner of Clifford Street to the corner of Burlington Gardens. The area is a unique mix of history and sartorial innovation and boasts more than 35 retailers including bespoke tailoring houses, made-to-order, ready-to-wear and accessory offerings.

Jenny Caseborne, Head of Portfolio at The Pollen Estate, commented: "The Pollen Estate is delighted to introduce new Christmas lights on Savile Row, commencing the festive period at this iconic destination. The lights capture the essence of craftsmanship perfectly, with the icon of the shears at the forefront. Everyone is welcome to visit Savile Row to experience our new lights this festive season."

Sustainability is at the forefront of the new Savile Row Christmas lights. It is made from a total of 5,154 LED bulbs, which use extra-low energy. Elements of the decorations have also been produced with 3D that are printed on 100% recyclable plastic. This process reduces the use of aluminium, meaning the materials can be recycled and reused after use.

In celebration of the new lights being switched on, many tailors will be opening their doors late to offer customers festive treats and experiential in-store experiences. These stores include Cad & The Dandy, Clothsurgeon, Cremieux, Gaziano & Girling, Gieves & Hawkes, Davies & Son, Drake’s, Holland & Sherry, Maurice Sedwell, Norton & Sons, The Service, The Deck, Daniel Hanson, Fedro and Marcel Rodrigues. Meanwhile, the retailers will be showcasing their Winter collection, just in time for the festive season.