Adanola activewear launches in Harrods as sales jump by more than 300%

Adanola, the Manchester-founded elevated activewear brand, has secured Harrods as a stockist as it reports a 311% increase in gross sales year-on-year.

Established in Manchester in 2015 by founder and CEO, Hyrum Cook, ADANOLA has been garnering a cult following with sell-out collections, product waiting-lists and high-profile fans including Rosie Huntington-Whitely and Kaia Gerber.

The brand is known for its graphic logos and its grey marl ADA hoodie is one of its most recognisable products, while its Ultimate Black Leggings are its best-seller having achieved a monthly sales increase of over 190% across the last 6-months, averaging on 16 pairs sold every hour.

“I’m so proud to be able to announce some exci5ng growth figures from last financial year, achieved by the incredible team at Adanola. With even bigger plans, I’m excited to see what this new financial year brings to Adanola,” said Hyrum Cook.

Harrods joins Selfridges, Flannels and END as retail partners of the brand with BANDIER USA also coming on board. The brand has ambitions for further US expansion over the coming year, as well as evolving its digital capabilities and further growing its retail partner portfolio.

In the UK, Adanola aims to achieve a 60% new customer acquisition rate whilst continuing to serve returning customers through the launch of a new loyalty programme.

Alongside this, the brand has reaffirmed its sustainable commitment with small production runs set to continue, reacting to demand, to ensure to minimise clothing waste, while packaging will remain 100% recyclable and the brand will continue to off-set their operational carbon footprint.