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London Fashion Week SS24 Highlights: Erdem joins forces with fellow British brand Barbour

Chloe Burney
18 September 2023

For Spring Summer 2024, British brands Erdem and Barbour teamed up to create unique couture-like coats, which were showcased on the runway at London Fashion Week.

Erdem, the eponymous fashion brand founded by Erdem Moralıoğlu in 2005, is celebrated for its romantic and intricate designs. Known for blending historical references with contemporary aesthetics, Erdem stays true to its aesthetic with these two unique pieces which were inspired by the collection's muse, Deborah, the late dowager Duchess of Devonshire.

Taking the traditional practicalities of a Barbour waxed jacket, Erdem transformed the silhouette into an exploded trapeze coat with open neckline. Both the olive and sand coats were seen styled with with quilted liners, pieced with chintz curtain remnant material, that once hung at Chatsworth House.

Erdem Moralıoğlu MBE, Creative Director at Erdem, commented: "I am so thrilled to have collaborated with Barbour for the first time, a British heritage brand that I have so long admired and worn for many years.

"My work has always been about creating pieces with a human hand and I felt there was real synergy in our approach to craftsmanship. It was wonderful to collaborate with a brand with such an extraordinary history."

Nicola Brown, Head of Womenswear at Barbour, added: "We are very excited to be collaborating with ERDEM as a British independent fashion house known for forging their own path within the industry. The brands ageless and timeless approach to craftsmanship and quality are synonymous with Barbour and we are delighted to start what I am sure will be a long friendship between the two brands."

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