London Bridal Fashion Week 2020 details revealed

With London Bridal Fashion Week just around the corner, The Industry.fashion have been presented with an insight into what can expected from the fashion event, hosted at London's ExCeL, 22-24 March 2020.

Fashion and creativity are at the heart of London Bridal Fashion Week, with the intention to celebrate the beautiful or artisan products that the bridal industry creates, and showcases from collections from around the world. Each year the event provides attendees with an immersive buying environment, that is harmonious with the premium, fashion-led products.

Cassandra Denman, Head of Bridal London said: "When people visit London Bridal Fashion Week, we want them to feel like they’ve been somewhere special – that they have a backstage pass to the latest collections, and a first look at future bridal trends. As a result of this, LBFW 2020 will be the most visually stunning event that we’ve ever produced. Last year our ‘Best of Britain’ theme celebrated the show’s location in one of the most iconic cities in the world."

On the Sunday evening, LBFW will be hosting a free to attend party for the show’s visitors and exhibitors. On the Monday evening LBFW’s Big Night Out featuring the RBA Awards will return at the Sunborn Yacht, conveniently located just a few steps from ExCeL London.

Denman adds: "LBFW is first and foremost a buying event – but it’s also so much more than this. It’s an industry built on trust and relationships, which is why opportunities like LBFW, where the whole industry can come together and celebrate are so important."

The Bridal Retail Success Academy will return with a new line-up of industry professionals. Confirmed speakers include Megan Garmers ‘Selling Techniques to Close the Modern Bride’ and Syvo ‘Brick & Click: The Future of Connected Retail’. One-to-one sessions are planned to be available in the Business Advice Clinic with a range of industry experts, the full line-up of which will be announced shortly.