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Deichmann partners with Barnardo’s on "Best Foot Forward" shoe donation scheme

Tom Bottomley
06 May 2021

German footwear retailer Deichmann, which celebrates its 20th anniversary in the UK this year and now has over 100 stores nationwide, has teamed up with children’s charity Barnardo’s on a brand-first school shoe donation scheme called "Best Foot Forward".

The charity campaign and school shoe donation scheme aims to support disadvantaged families and schools in deprived areas across the UK.

Additionally, Deichmann will donate a £50,000 fund ahead of the new school term in September, 2021, for schools across Barnardo’s network in the UK.

Deichmann has also been announced as the headline sponsor for one of Barnardo’s flagship fundraising events, "The Big Toddle" sponsored walk, from 28 June – 4 July, 2021, and will support the "Barnardo’s 300,000 Steps Challenge", encouraging families to help raise money and “ensure every child goes back to school in September feeling confident and supported.”

Deichmann executive board member, Samuel Deichmann, said: “We are thrilled to be partnering with Barnardo’s on this special campaign. Ever since the founding of Deichmann in 1913, a commitment to social welfare has been part of our DNA. With family and trust at the core of everything we do, the partnership with Barnardo’s felt like the perfect fit, particularly for our 20th anniversary in the UK.

“The Deichmann family and the company are proud of our involvement in a number of humanitarian projects across the globe over the years. Our ‘Best Foot Forward’ campaign is the perfect chance for us to support families in need across the UK, to give back after a turbulent year for so many.”

Barnardo’s Chief Executive, Javed Khan, commented: “The pandemic has affected everyone’s lives, but the impact on the children and young people we support at Barnardo’s has often been devastating. Children and young people are facing a multitude of challenges in the wake of coronavirus, and many families across the country are experiencing financial difficulties, often struggling to buy food, heat their homes and clothe their children.

“We are delighted to welcome Deichmann as the headline sponsor for our Big Toddle event. We are very grateful for their generous support, which will help us provide vital services to some of the UK’s most vulnerable children and young people, as well as making sure 1,000 of these children can start the new school year with properly fitting shoes.”

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