LOEWE taps Jamie Dornan as latest Ambassador

Spanish heritage brand, LOEWE, has announced that actor Jamie Dornan, best known for his roles in 50 Shades of Grey and The Tourist, is taking the helm of its latest campaign as its newest Global Brand Ambassador.

This isn’t Dornan’s first rodeo, he has previously been featured in several LOEWE campaigns, including the upcoming SS24 men’s runway collection campaign photographed by David Sims, launching on 12 January.

Jonathan Anderson, Creative Director, commented: "Having watched many of Jamie’s films and following his work closely, he was front of mind when we were thinking about a new ambassador for LOEWE. I’ve always liked how his performances embody a sense of strength that feels very pure and organic."

Irish-born Jamie Dornan, added: "Nothing puts you at ease like being around people who understand your humour, your accent, and your ethos. It’s been an absolute pleasure working with Jonathan—he’s supremely talented, creative, and incredibly down-to-earth. I’m very grateful and excited for this new role with LOEWE."

Established by Enrique Loewe Roessberg in 1846, LOEWE is a Spanish luxury fashion house based in Madrid. The company is known for its leather goods, clothing, perfumes and other fashion accessories.

The label is owned by the LVMH Group but the manufacture, in particular of its leather products, still takes place in Madrid.