LN-CC to re-open east London store for the first time since pandemic

Luxury fashion and streetwear retailer LN-CC is re-opening its store at 18-24 Shacklewell Lane in east London on Saturday 23 March, for the first time since the pandemic struck in 2020.

The new refurbishment has been two years in the making and marks the third iteration of the space for LN-CC.

The original concept opened in 2010 on an appointment only basis, but this will be the first time that it will be open for visitors to walk in (from Thursdays to Saturdays) for LN-CC’s "experiential shopping experience", alongside the appointment offering "for a more private and personalised shopping journey".

In terms of product mix, LN-CC has been built around a curated mix of the international luxury brands alongside new and emerging talent. The space will also host collectables, hard to find and exclusive vinyl records, as well as first edition books.

It will host "a carefully balanced selection of spectacular runway and unconventional pieces", underpinned by a mix of luxury fashion and streetwear brands such as Bottega Veneta, Prada, Moncler, Margiela, The Row and Rick Owens, alongside exclusive products from Our Legacy, Isa Boulder, Too Hot Vintage, myco and Antenne Books.

The official sound partner is Teenage Engineering, who have built a one of a kind audio system for the space.

Cristian Musardo, CEO of LN-CC, said: "LN-CC sets itself apart from other luxury retailers by offering a unique, highly curated assortment mixing the most innovative and risk taking products from world renowned brands while unearthing new ones.

"Not afraid of mixing high and low, the underground and the mainstream, the past and the future of fashion. This space exemplifies that.

"We are doubling down on being a platform for global brands looking for a true partner offering a distinctive retail environment, while acting as a differentiated communication platform to create, produce and amplify brand and product stories."

The new store celebrates its edit through visual storytelling with the design orchestrated by British set designer Gary Card, who first collaborated on the space in 2010.