Paige opens doors to its first store in London

Californian-based denim label, Paige, has today opened the doors to its first international retail situated in the heart of the British capital, on the Kings Road in Chelsea.

Located at 14 Duke of York Square, the boutique will showcase the brand’s Autumn Winter 2023 collection as well as a comprehensive selection of denim, knits, outerwear, accessories and UK exclusives. With a total area of 3,592 sq ft, this is the brand's largest retail location to date. The store spans two floors, with women’s collections on the upper level and men’s on the lower level.

Paige Adams-Geller, the Co-Founder and Creative Director of Paige, designed the space along with her creative team. Arched windows blend with the high ceilings to create a striking juxtaposition to sleek black metal fixtures throughout the space.

The boutique will feature a VIP Styling Lounge, providing personalised style consultations. Additionally, a hemming and alterations service will be available off-site to ensure the perfect fit.

Paige Adams-Geller, Co- Founder and Creative Director of Paige, told TheIndustry.fashion: "London has always been like a second home to me, and it’s the perfect place for our brand’s first international location.

"The city’s unique blend of culture, fashion, and individuality aligns perfectly with the essence of Paige, and we're excited to bring our international customers access to the full Paige collection in one of the most fashion-forward parts of London. We couldn’t have done it without the support of the Cadogan team, who provided us with a dream boutique location."

James Stoll, Asset Management Director at Cadogan, added: "Paige is an incredibly exciting new brand for London, bringing their LA energy to UK for the very first time. Their King’s Road flagship will showcase their complete collection, with an exceptional focus on customer experience, carefully crafted products, a beautiful environment and strong commitment to sustainability.

"We are delighted to welcome them to the neighbourhood, where they will perfectly complement the existing mix of exciting international brands and British independents and appeal to our loyal, local customers as well as visitors to Chelsea."